My Kete Kete cure for the people-pleasing disease.

Photo by Wim van 't Einde on Unsplash

A man and his son were travelling on a journey, so he bought a donkey. Horses and donkeys were a means of transport back then, today’s equivalent of a car.

The man was old and frail, years of battling the sun strokes and dust devils had taken its toll.

This journey was a vacation, a reward for his years of labour. The father and son were excited to spend some bonding time together.

The old man got on the donkey since he was older and weaker, and they began their journey, with…


The reward for your last success is your next challenge.

Photo by Laura Ockel on Unsplash

⁣​⁣​
I used to be obsessed with a game called Candy Crush Saga. It taught me a lot about life and success. ⁣

Life is like the experience of playing candy crush saga. ⁣

For those who don’t know, candy crush saga is a puzzle game where players complete levels by swapping coloured pieces of candy on a game board⁣.

Matches of four or more candies create unique candies that act as power-ups with larger board-clearing abilities. ⁣

Life is the game board, our experiences and challenges are the candies, we keep trying until we…


I wanted to be a boss so bad, It almost wrecked me!

Photo by Natasha Hall on Unsplash

When it comes to the term entrepreneurs and solopreneurs, the difference is very subtle and often depends on how you envision your business in the long run.

Most Entrepreneurs start their business with a goal to build something that will become a corporation that they can sell at some point to the highest bidder. Then move on to something else. They are constantly searching for new opportunities.

Solopreneurs on the other hand have a desire to turn their passion into a business. …


Advice to those considering “screwing the 9–5”

I dragged myself out of my warm bed, took a shower, and grabbed my packed lunch. As I turned the key in the ignition, I couldn’t shake off the thoughts that tormented me the whole night “There has got to be an easier way to make a living!

I had read stories of people who had quit their ‘9–5’ grind and were making a very good living by working on their personal computers from the comfort of their own homes.

I craved that lifestyle, so I quit my job and plunged head-first to…


(without hustling in FB groups, posting 24/7 or churning out a ton of content)

First I want to say Congratulations on making the leap, saying yes to your dreams and starting your online business.

I hope this case study gives you clarity where there was once confusion, and hope where there was once despair.

There are many reasons why people start businesses, One of the major reasons I have heard time and time again is to fulfil the desire of attaining financial freedom or time liberation, to create a life where you no longer have to trade hours for dollars…


Understanding the crucial point between mastery and defeat

Photo by Possessed Photography on Unsplash

I used to loath the Q word. The Q word only applied to losers, people who were uncommitted and irresponsible.

Until I met Seth Godin. Inside the pages of his little book The Dip. According to Seth, embracing the Q word is not only for losers but a recipe for success. And most successful people have it in their arsenal. In his own words “Winners quit fast, quit often, and quit without guilt”

I have had my fair share of failures. Some of what I categorize as failures are situations where I…


Why I am not buying into the coronavirus global panic.

Coronavirus has been spreading like wildfire for the past few months.

…and the world is in ‘panic’ mode whilst I am doing my best to protect myself and my family, here is why I am refusing to buy into the panic and all the panic-driven measures most people are resulting to like fighting over the tissue paper.

It was a regular Sunday, clear skies and a burst of glorious sunshine. In true Nigerian style were on our way to church dressed to kill.

After the service, my aunt decided we…


and I am so thankful for it.

Photo by Brian Kyed on Unsplash

A few more days and we enter a new decade. I am basking in the atmosphere of gratitude and excitement as I write this. My 2019 summed up in one word was learning.

It was a year full of C.R.A.P and I am so thankful for it. Here is how it went:

  1. Connection: The journey to self-love and appreciation has been a long but rewarding one. I spent a great deal of my teenage and early adult years unhappy with myself (For not having the flawless skin, the fat butt, the big boobs…

Why selling is a skill you cannot and should not live without.

Photo by Gabriel on Unsplash

Have you ever had to decide between having dinner or buying a pack of sanitary pads, lunch or medication for blood pressure or between breakfast and paying the electricity bill?

At some point in my life, this kind of decisions became the norm in my household. When my father died suddenly in a car accident, our middle-class family fell from the middle to sub-zero.

On some days kerosine became too costly to cook the meals we could bearly afford, on those days, my mum would cook outside using…


The non-complicated approach to nailing your ideal client

Photo by Clem Onojeghuo on Unsplash

In business, the phrase ‘buyer persona’ describes the ideal hypothetical person who would buy a product or service from you.

This term is incredibly useful but the name is a little limiting. Because in reality, a persona need not only be a buyer: it could just as well be someone who might become a follower of your social media accounts, or of your mailing list.

Creating a Persona
To create a persona then, the first thing you need to do is to think about the kind of brand you have and who that…

Victoria Owolabi

Entrepreneur. www.icandemy.org

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