My ketekete cure for people-pleasing disease.

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A man and his son were travelling on a journey, so he bought a donkey. Horses and donkeys were a means of transport back then, today’s equivalent of a car.

The man was old and frail, years of battling the sun strokes and dust devils had taken its toll.

This journey was a vacation, a reward for his years of labour. The father and son were excited to spend some bonding time together.

The old man got on the donkey since he was older and weaker, and they began their journey, with the son…

Understanding the crucial point between mastery and defeat

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I used to loath the Q word. The Q word only applied to losers, people who were uncommitted and irresponsible.

Until I met Seth Godin. Inside the pages of his little book The Dip. According to Seth, embracing the Q word is not only for losers but a recipe for success. And most successful people have it in their arsenal. In his own words “Winners quit fast, quit often, and quit without guilt”

I have had my fair share of failures. Some of what I categorize as failures are situations where I…

Why I am not buying into the coronavirus global panic.

Coronavirus has been spreading like wildfire for the past few months.

…and the world is in ‘panic’ mode whilst I am doing my best to protect myself and my family, here is why I am refusing to buy into the panic and all the panic-driven measures most people are resulting to like fighting over the tissue paper.

It was a regular Sunday, clear skies and a burst of glorious sunshine. In true Nigerian style were on our way to church dressed to kill.

After the service, my aunt decided we…

and I am so thankful for it.

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A few more days and we enter a new decade. I am basking in the atmosphere of gratitude and excitement as I write this. My 2019 summed up in one word was learning.

It was a year full of C.R.A.P and I am so thankful for it. Here is how it went:

  1. Connection: The journey to self-love and appreciation has been a long but rewarding one. I spent a great deal of my teenage and early adult years unhappy with myself (For not having the flawless skin, the fat butt, the big boobs…

Why selling is a skill you cannot and should not live without.

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Have you ever had to decide between having dinner or buying a pack of sanitary pads, lunch or medication for blood pressure or between breakfast and paying the electricity bill?

At some point in my life, this kind of decisions became the norm in my household. When my father died suddenly in a car accident, our middle-class family fell from the middle to sub-zero.

On some days kerosine became too costly to cook the meals we could bearly afford, on those days, my mum would cook outside using…

The non-complicated approach to nailing your ideal client

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In business, the phrase ‘buyer persona’ describes the ideal hypothetical person who would buy a product or service from you.

This term is incredibly useful but the name is a little limiting. Because in reality, a persona need not only be a buyer: it could just as well be someone who might become a follower of your social media accounts, or of your mailing list.

Creating a Persona To create a persona then, the first thing you need to do is to think about the kind of brand you have and who…

The non-negotiable approach to winning at life.

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The F word is scary, intimidating and very real. I love success, I'm addicted to winning but that addiction comes with a twin, FEAR.

Every time we venture out to do something new, Fear is always lurking around, creeps in and the self-chatter begins.

Fear of failure is common for obvious reasons, we all crave success and yet only a few of us actually attain it. …

Photo by Sharon McCutcheon on Unsplash

Growing up, one thing I heard a lot was to work hard, play less. That the best strategy for winning this thing called life was to go to school, get a job, work hard and climb the ladder leaning on the wall of success to the top.

After 3+ decades on the planet and taking this advice, I have learned that there is more to life and success than the “work hard, play less approach”.

Here are 7 things I have learned and has stayed with me over the years:

  1. Life is exciting: The first time I heard the adage…

Just S.H.A.K.E

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Job interviews are the most crucial part of the hiring process. It is an opportunity for the applicant to sell themselves as to why they are a good fit for the company and also to finally decide if the company values align with their own. It can be a scary but rewarding experience, no matter the outcome.

Just ditch the itch to stop by the nearby MacDonald for breakfast and you should be fine. It is hard managing the nerves and trying to keep down a big Mac.

It is completely natural to feel nervous before a job…

Tips for the lean Entrepreneur

Gone are the days of waiting to save up thousands of dollars before you can venture into the world of business. Thanks to the internet, it is no longer business as usual. Devices and Smartphones have replaced pricey office spaces or stores. You start a business from the palm of your hands without the need for:

a formal education like a business degree,

100-page business plan and a legal team,

Investors, thank goodness, goodbye to begging friends and family for money

Fancy employees.

Here are three initial steps starting a business for under $200:

1. DIY Website:


Victoria Owolabi

Entrepreneur, Podcast host. Get 101 Online Coaching Business Idea Guide

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