How to Create a Client Avatar for Your Product or Service.
2 min readNov 17, 2019
The non-complicated approach to nailing your ideal client
In business, the phrase ‘buyer persona’ describes the ideal hypothetical person who would buy a product or service from you.
This term is incredibly useful but the name is a little limiting. Because in reality, a persona need not only be a buyer: it could just as well be someone…
